How do you write a press release for a new company?
How to write a killer press release
- Format properly. Journalists are looking for an excuse to hit the trash icon.
- Seize attention with an eye-catching headline. The title of your press release should be a mini press release in its own right.
- Don’t ‘bury’ the story.
- Find an angle.
- Make it personal.
- Use a quote.
What is a press release for a company?
A press release is a piece of news or information that companies send out to inform the public about something noteworthy or of material significance. Press releases are often handled by a company’s public relations (PR) department.
How do companies get press releases?
How to Submit a Press Release
- Find journalists who might be interested in your press release.
- Get the journalists’ contact details.
- Craft a killer pitch.
- Make your subject line irresistible.
- Send your press release pitch (at the right time).
- Follow-up on your release.
When would a company issue a press release?
One of the top reasons for a press release is to share the news about a big announcement from your company. Often, this is announcing a new product, service, or opportunity. This may be a new line of clothing, an expanded list of services, or the release of a brand-new product that you’ve been working on for months.
How do I get a press release on Forbes?
Press Inquiries Journalists working on a story about Forbes or requesting an interview with a Forbes spokesperson are encouraged to call (212) 620-1887 or email [email protected]. If you are looking to pitch a story, please approach the editorial staff directly.
What is the best time to send a press release?
between 10 am and 2 pm
What time should you send your press release? The best time to send a press release is between 10 am and 2 pm—this is when editors open about one-third of all the emails they’ve received. Early mornings are less effective: open rates drop to 20.5% between 6 and 10 am.
How do you end a press release?
How to end the press release. Signal the end of the press release with the word “Ends” in bold. After “Ends”, write “For further information, please contact” and list your details or those of an appointed person. Do give a mobile number if you can, so that journalists can contact you easily.
Why do companies do press releases?
The main purpose of all press releases is to promote something significant and specific, and to do so clearly. Beyond that, a press release is a document that adheres to a strict format and serves three marketing and promotional purposes: To notify the media about an event in hopes that they will spread the word.
Why do you need to do a press release?
Whether you’re marketing a new business venture, promoting a new book, or simply drumming up some interest for an upcoming non-profit event, the press release is an invaluable tool that can make or break your efforts at gleaning some much-desired media attention.
Who are the best press release distribution services?
Kelly is a former Google Tech Entrepreneur and Apple Developer who has counseled businesses of all sizes and growth stages. You can find her expertise across Fit Small Business in marketing, business website, and business trend content.
How to use innovation in a press release?
In the context of a press release of “product launch” you must make appear very quickly, even in the title if possible if not in the first paragraph, how the product is innovative. Because only innovation is likely to attract the journalist’s attention.
Where can I find a press release sample?
Scroll down below to see industry-specific press release samples, as well as additional resources.