How did Paula change the Public Theater?

In 1994, Paula Scher began working with the Public Theater to update the identity, graphic style, and promotional materials. Scher had recently joined Pentagram as a partner and the Public theater was one of her earlier projects that set the tone of success that was to follow.

How many times did Paula redesign the Public Theater logo?

The identity has progressed over the years, and the Public Theater logo was redesigned in 2005 and 2008. The campaign in 2008 for the productions of Hamlet and Hair utilized the strict 90 degree angles of a De Stijl-inspired grid, a pattern in Manhattan’s streetscape.

Who designed the Public Theater?

Alexander Saeltzer
The building holds five theater spaces and Joe’s Pub, a cabaret-style venue used for new work, musical performances, spoken-word artists and soloists….The Public Theater.

Capacity LuEsther: 160 Martinson: 199 Shiva: 99 Newman: 299 Anspacher: 275
Opened 1967
Architect Alexander Saeltzer

What is Paula Scher known for?

Paula Scher is a popular contemporary American graphic designer. She has worked relentlessly to revolutionize the graphic designing industry with her overzealous determination and creative work for over four decades. Her unabashed and iconic images found their way into American vernacular.

What fonts does Paula Scher use?

The typeface is Agency Gothic.” Scher took type big for the exterior of the New Jersey Performing Arts Centre in 2001 covering is walls in oversized letterforms.

What font does the Public Theater use?

font Akzidenz Grotesk
As part of the organization’s anniversary campaign, the identity was redrawn using the font Akzidenz Grotesk. The word theater at the bottom of the logo was dropped, placing even more emphasis on the word public and the organization as a whole, as opposed to a specific location (the theater building).

Who has Paula Scher worked with?

Paula worked with CBS for the next 10 years with 2 years in between at Atlantic Records, and had the responsibility of designing up to 150 album covers a year. These were in a 12×12 format and included Boston Boston, Roger Dean and David Howells The Ultimate Album Cover Album, Bob James H and Eric Gale Ginseng Woman.

Where did Paula get a job in the 1970’s?

In 1970, Paula’s professional career in graphic design began as a children’s book designer in New York City. But was soon offered a job in the promotion department as an art director at Atlantic and CBS Records.

Is the Public Theater a nonprofit?

WELCOME. THE PUBLIC THEATER is theater of, by, and for all people. Conceived over 60 years ago as one of the nation’s first nonprofit theaters, The Public has long operated on the principles that theater is an essential cultural force and that art and culture belong to everyone.

Is Paula Scher still working?

Scher has been a partner in the New York office of Pentagram since 1991. She began her career as an art director in the 1970s and early 80s, when her eclectic approach to typography became highly influential.

What was Paula Scher most famous work?

One of her most popular designs was the logo for Microsoft Windows 8. Her collections can be seen permanently in New York at the Museum of Modern Art and Cooper-Hewitt National Design Museum. Scher is also a painter as well as an art educator majoring in design.

What does typography include?

In essence, typography is the art of arranging letters and text in a way that makes the copy legible, clear, and visually appealing to the reader. Typography involves font style, appearance, and structure, which aims to elicit certain emotions and convey specific messages.

What did Paula Scher do for the Public Theater?

Scher’s groundbreaking identity and graphic campaign for New York’s Public Theater set a new bar for typography of the 1990s. Using unorthodox spacing, mixing font colors and weights, and employing uncommon and often historic typefaces, Scher’s text-heavy poster presents a large amount of information in a dynamic and expressive way.

Where can I buy Paula Scher’s posters?

Scher has created iconic identities for major museums such as MoMA, The Cooper Hewitt, and The Philadelphia Museum of Art. Paula Scher’s incredible posters for The Public Theater will be on display in our gift shop through October 16 while we change over our main galleries, and are available for purchase.

When is Paula Scher exhibition open in Manchester?

Paula Scher is a keynote speaker, talking about her remarkable career as one of the world’s premier graphic designers, at the DM19 Conference on Friday 22 November. The exhibition is open to the public weekdays 10am – 6pm, Saturdays 10am – 4pm, closed Sundays.

Who is Paula Scher partner of Pentagram New York?

An exhibition of poster designs by celebrated graphic designer, Paula Scher, partner of Pentagram New York. “As long as I’ve been practicing design, I have been most obsessed with the connection between the work I create and its public.