10 Best Digital Marketing Strategies for Startups

Marketing has changed a lot with time. Gone are the days when people used newspapers, billboards, and pamphlets to be a marketing mode. Nowadays, some of the businesses, even start-ups are using digital media platforms to reach their target audience. Here is not one but so many different ways to reach your target audience with the help of digital marketing. This article discusses the 10 most effective Digital Marketing Strategies for Startups to hit the bull’s eye and make the customer buy your product or service.

  • Email marketing

Email marketing does a great job, and despite being declared as dead format repeatedly, it has indeed delivered profits in the business. You will be shocked to know that it works much better than any other form of marketing like paid search or social media.

  • Search engine optimization 

Search engine optimization is a strategy to increase the volume of traffic to your website. It is necessary as 80% of the traffic remains on the first page of Google. So, if you do not follow the practice of search engine optimization, there is a huge chance that the target audience will not be aware of the fact that you exist.

In order to improve the visibility on the search engines, the very first thing that you have to do is to carry out the keyword search. Through keywords, you will get a better idea about the fact that what terms are the target client using in order to find certain products. If you are new in the business, it is a great idea to target on the long tail of keywords which consists of three or more words. Here the benefits you will have when you consider long tail keywords:

  • The intent of the keywords is clear.
  • The competition in such keywords is low.
  • The target to the large portion of searches at once.
  • Pay-per-click 

As the name only suggests, Pay per click is one of the most famous models of internet marketing in which the advertisers are paid every time their ads are clicked. This strategy helps generate quick revenue and drive the targeted audience to your site by placing major keywords in the Google Ads area.

Once you have pay up for the PPC ads, you can be sure of the fact that your website will get an exposure. All you have to do is to choose the platform on social media you want to play the ads on. PPC ads will make sure that your site is exposed to more target audience as they type the keywords in the search bar of Google. Choosing the high traffic keywords are very expensive, so you can always choose the option of social media ad campaign that is way more affordable.

  • Content marketing 

It is a modern style of digital marketing that is just focused on creating and publishing quality content to the targeted audience. It focuses on attracting the target audience’s attention by placing the major keywords in the content.

  • Hire an influencer 

The growing trend on social media about influencers is a new way of promoting products. You can hire the influencers on Instagram and YouTube with thousands of followers, as with a single post, they can reach thousands of their followers. It is affordable as compared to paid marketing.

  • Digital advertising 

It is a promotion of business on the internet. It is using the platform for promotional work, just like it is done on billboards. These digital platforms are mails, social media channels, and mobile app ads.

  • Optimizing video search 

Nobody likes to read a full-page that is filled with text. Pictures and visual ads will make the website page look more attractive and grab more attention from the targeted audience.

  • Viral marketing

There is nothing better than viral marketing if you want to quickly generate a huge amount of traffic. All you have to do is to create engaging content like articles, engaging videos and also should have a strong marketing plan to promote the business.

  • Search engine marketing:

It is one of the best social media marketing strategies to get quick results for the start-up. You can advertise your search engine for your start-up and get more exposure to traffic and sales.

  • Referral marketing:

If you want to grab more attention towards your products, nothing is better than referral marketing. In this format, your customer will become your seller and will refer your products to others. According to a study, 92% of people trust personal recommendations more than a random ad, and that is why it is more beneficial for your business.


Building a successful start-up is a battle. There is so much competition in the corporate world. However, following the above mentioned digital marketing techniques will make you stand out in the crowd and take your business to new heights. So, what are you waiting for? Apply these trusted and proven digital marketing methods and see your start-up reach to another level. Good Luck!