What is example of focus group discussion?
A focus group is a small-group discussion guided by a trained leader. It is used to learn about opinions on a designated topic, and to guide future action. Examples: A focus group of parents of preschoolers meets to discuss child care needs.
How do you write a focus group discussion?
Include a cover page with the name of the report, date, location, company name and topic discussed. Start the report with an executive summary that outlines when the focus group was held, where, who participated, the purpose and any big-picture results obtained.
What is a focus group discussion PDF?
A focus group discussion involves gathering people from similar. backgrounds or experiences together to discuss a specific topic of. interest. It is a form of qualitative research where questions are. asked about their perceptions attitudes, beliefs, opinion or ideas.
What is focus group discussion research?
A Focus Group Discussion (FGD) is a qualitative research method and data collection technique in which a selected group of people discusses a given topic or issue in-depth, facilitated by a professional, external moderator.
How do focus groups work?
Unlike surveys or polls that produce quantitative, number-driven data, focus groups provide more in-depth, qualitative insights into a topic and collect a range of information. Group members are selected based on certain characteristics or demographic information, such as age, race, income and usage of the product.
How long should focus groups last?
about 60 to 90 minutes
Focus groups typically last about 60 to 90 minutes. A focus group lasting more than 90 minutes probably includes too many questions or topics for discussion. The focus group needs to be appropriate for the type of participants in the group.
How do focus groups collect data?
A facilitator guides the group based on a predetermined set of topics. The facilitator creates an environment that encourages participants to share their perceptions and points of view. Focus groups are a qualitative data collection method, meaning that the data is descriptive and cannot be measured numerically.
What are the 2 kinds of focus?
Neuroscientists call this ‘selective attention’, and it comes in two different forms:
- Top-down (or ‘voluntary focus’) This is the holy grail of focus.
- Bottom-up (or ‘stimulus-driven focus’)
What is a good sample size for focus groups?
Our data suggest that a sample size of two to three focus groups will likely capture at least 80% of themes on a topic—including those most broadly shared—in a study with a relatively homogeneous population using a semistructured guide. As few as three to six focus groups are likely to identify 90% of the themes.
Do focus groups really pay?
Each focus group will be different, but you can expect to make from $30 to $150 per focus group (although some very specific focus groups can pay up to $450 for an hour of your time!). Some market research companies pay with points that you can redeem using a specific credit card.
What is the ideal size for a focus group?
8-10 subjects
Population: The ideal size of a focus group is 8-10 subjects, plus a facilitator and a note taker, about the size of a lively seminar class. A larger group will limit the detail of some responses because participants feel a pressure to share airtime with others.