How do I create a media database?

How To Create An Excellent Media List

  1. Assess your target audience. The first thing you need to decide when creating your media list is who your target audience is and how best to reach them.
  2. Research media outlets.
  3. Find the right contact.
  4. Organise your information.
  5. Update your list.
  6. About the author.

How do I get a media list?

5 Steps to Create a Media List

  1. Define Your Target Audience. The first step to creating a media contacts list is to define the type of people you want to reach with your company news.
  2. Identify Journalists and Media Outlets.
  3. Decide on a List Format.
  4. Begin Adding Contact Information.
  5. Update Your Media List Regularly.

Where can I find media contacts for PR?

Google News is a good way to find media outlets (and then find the appropriate journalists) in your niche. Enter the names of your competitors or businesses similar to yours. You’ll get a list of outlets, blogs, news sites, etc. where they were featured—publications where you have a shot at getting coverage.

How much does a media list cost?

Media Contacts List offers US media contacts, with the prices ranging from $25 to $1200 depending on the list. You can filter them by State, Industry, Media Type, or Area of Coverage to narrow down your choices.

What is a media target list?

A media list is a document with details of specific journalists, bloggers, writers, editors and influencers who write about your niche or area of expertise. The list usually includes the name of the journalist, designation, email address, name of publication they work for, and a link to their recent article.

How do you target a media outlet?

Build media contacts Identify those with an interest in your interest or the type of story you have. Make things easy for journalists by sending them press releases in a convenient format (eg email), written in a suitable style. Make sure you are available to answer any questions they may have about the press release.

How do I create a PR connection?

Here are a few tips on how you can establish and nurture relationships with the media in today’s digital world:

  1. Share and Engage with Their Content. Chances are you’ll find some the media contacts you’re looking to connect with on Twitter.
  2. Offer Your Resources.
  3. Let Your Personality Shine.
  4. Remember Your Manners.
  5. Be Genuine.

How does media monitoring work?

Media monitoring tools work by using machine learning tactics to continuously crawl and index sites, such as Twitter, Reddit, etc. Once the software has indexed all of the best media sites, it can search those media outlets for mentions, customer opinions, specific products, brands, people, and more.

How do I make a media list on cision?

Creating Media Lists

  1. To add a single journalist or outlet to a list, type the media contact/outlet name or a topic, keyword or location into the Search Bar.
  2. Click on the name of the correct journalist or outlet to open the Mini Card (will show up on the right).
  3. Click on Add to List.